Europcar x Arsenal FC - #roadtrip

Live Action, Facebook, YouTube

In a crowded brand landscape, we aimed to establish a credible connection between the club and Europcar, sparking conversations among both die-hard fans and a wider audience.

Our approach was a short story involving an early kick-off and a missed coach, which led to unexpected and authentic conversations during a road trip. Despite the tight one-hour filming window with the players, we took the risk of having footballers “act”.

The result, "Moving Their Way," became the most viewed branded content ever from an Arsenal sponsor, amassing over 4 million views and 17,000 engagements on Arsenal's Facebook page alone. It even outperformed match highlights and gained significant reach through the players’ social media, editorial coverage, press, and TV.